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The Impact of Information Systems on Organizational Performance
The Impact of Information Systems on Organizational Performance
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In this course, students will understand the evolution of Information Systems (IS) from operational tools into strategic assets that turn data into knowledge, supporting decision-making and competitive advantage. Internal factors such as organizational culture and training, and external factors such as competition and regulation, that influence the success of systems will be discussed. The module emphasizes process-oriented integration, replacing functional silos with horizontal workflows.
Students will learn about process modeling (AS-IS and TO-BE), information flows through ERP, and how modern HR systems, with People Analytics, transform people management into a strategic partnership, enabling succession planning, performance evaluation, and data-driven talent retention. In addition, applications in marketing and digital business will be covered.
Marketing Information Systems (MIS) and CRM enable precise consumer behavior analysis, dynamic pricing, and personalized offers. Broad digitization through E-Business includes B2B, B2C, and SaaS operations, highlighting challenges in information security, infrastructure, and culture, ensuring a smooth and secure omnichannel experience for customers and employees.
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